Anuradha Gupta is the founder of Prithvi Innovations, which aims to promote sustainable lifestyles. She also conducts talk shows and other programs for children, youth and women on All India Radio, Lucknow. In December 2015, Anuradha was honored by Prime Minister of India Shri Narendra Modi as the grand prize winner of the Janhit Jagran national contest for the best idea for social change.