MarCom Fundamentals is a fully-automated, two-hour course, that introduces you to the key components of marketing and communication, and how think tanks in our network can utilize MarCom to advance their mission, and reach their target audience in a more impactful way. Each lesson consists of readings, presentations, and videos.

After this course you will understand:

  • What marketing and communications is, and why we need to become more professional as a movement in this area. 
  • How to describe the "Why" of your work to a broad range of audiences. 
  • The Innovation Diffusion Curve and how you can use that model to effectively reach various audiences. 
  • Basic elements of the marketing & communications process.