The Three-Stack Approach workshop will expose you to three core concepts that will uplevel the impact and reach of your research or the visibility of your university-based center (UBC). Fast-paced and practical, this course has three “stacks,” and each stack builds on the previous one. This course was designed to help academics, researchers, and those in management roles at UBC's expand the reach and impact of their research. This FREE, one-day training will take place in partnership with The Center for the Philosophy of Freedom at the University of Arizona. Seating is limited, and participants will be selected on a first-come, first served basis.

Workshop Details:

Date: October 22, 2019
Where: Tucson, Arizona
ALA Credits: 1
Cost: Participants are asked to cover the cost of travel to and from the event. Atlas Network will provide meals during the training and training materials.

Deadline to Apply: Friday, September 20

Who Should Attend:
  • Academics
  • Researchers
  • University-Based Center Staff
  • Doctoral Candidates
What You'll Learn:
  • Specific features, benefits, and meaning for your organization’s policy ideas, programs, or initiatives
  • Tips and techniques for connecting your ideas with desired audiences
  • A proven model for media preparation
  • An outline for an op-ed article or a well-defined pitch outline for a media outlet

About the Primary Instructor:

Dr. Lyall Swim is the vice president of training and events at Atlas Network. In his role, Lyall provides leadership for the entire suite of Atlas Network training offerings. For the past 17 years, he has engaged with more than 20,000 adult learners in dozens of organizations around the world. His focus has been to build increased leadership and operational capacity and enable organizations to successfully navigate various forms of change. He is a sought after speaker on ethics, leadership, innovation adoption, and education innovation. As the director of operations for Sutherland Institute, Lyall helped lead a redesign of the organization that enabled the Institute to better leverage the strengths of each staff member and increase the profile and influence of the Institute in Utah. Lyall holds a Doctorate of Education with an emphasis in organization leadership from Pepperdine University. He also holds a bachelor’s in communications and an M.B.A. from Brigham Young University. His research and writing on leadership, ethics, education reform, adult learning, and innovation adoption have been published in a range of peer-reviewed journals and various local and national outlets. Above all, Lyall enjoys spending quality time with his wife and three teenage children.


Terms and Conditions of Attendance at Atlas Network's Three Stack Approach to Marketing and Messaging for University Based Center's Training

Your attendance at Atlas Network's Three Stack Approach to Marketing and Messaging for University Based Center's Training indicates your agreement to the following terms and conditions. All event attendees must register in advance of admission. A valid photo ID is required for registration and admission.


This event is held for the benefit of university-based center staff. Anyone who attempts to attend this event without properly registering will be removed. Atlas Network further reserves the right, at its sole discretion, to physically remove from the premises any person, regardless of registration status, who in our judgment threatens to disrupt, inhibit, or undermine the quality of this event or the activities of our guests. This policy also applies to anyone who is responsible for bringing another person to the event. “Premises” shall be defined by Atlas Network in consultation with venue management and local law enforcement.

Additional conditions of attendee conduct may apply pursuant to Atlas Network’s agreement with the owner of the event venue as well as local law enforcement. Any person who is removed may be subject to arrest or detention by law enforcement for violation of this policy or the codes of the jurisdiction of the event. Nothing in this policy is designed to infringe speech or conduct on public property. By registering for or attending this event, you agree that Atlas Network as well as its partners, contractors, and vendorsassumes no liability for injury, damage or loss which may be related in any way to traveling to, attending, or traveling from this event, or with implementation of this policy.

Emails and Onsite Photography

By registering for and attending Atlas Network's Three Stack Approach to Marketing and Messaging for University Based Center's Training, you consent to interview(s), photography, audio recording, video recording and its/their publication. Images, videos, and/or audio recording may be used to promote this event and similar Atlas Network events in the future and highlight Atlas Network's partners' and the broader network's growth and impact. By registering, you also consent to receive important Event news and reminders via email.


Atlas Network prohibits all unauthorized audio or video recording, image capture, or any form of transcription and transmission of event presentations and activities, including but not limited to statements by presenters, materials displayed or offered during presentations, and comments by event attendees captured without their express consent. Atlas Network further reserves the right at its sole discretion to authorize select audio or video recording and/or transmission of the event, as well as the taking of photographs during the event. Anyone so authorized agrees to use any and all such recordings or images only with Atlas Network's written consent, and agrees further to make them available without charge to Atlas Network for its unrestricted use. Atlas Network will have anyone conducting unauthorized recording or photography removed from this event, and may pursue at its discretion all available criminal and civil remedies.


All packages, bags, and other containers are subject to search, and may be required to be stored during the event.