Session Overview
The THREE-STACK APPROACH workshop will expose you to three core concepts that will help “up level” your organization’s marketing and messaging impact. Fast-paced and practical, this course has three “stacks,” and each stack builds on the previous one.

After you complete the course you’ll be able to confidently market and message your organization’s work, so that it has the kind of impact it deserves.

You'll leave this training with:
  • Specific features, benefits, and meaning for your organization’s policy ideas, programs, or initiatives
  • Tips and techniques for connecting your ideas with desired audiences
  • A proven model for media preparation
  • An outline for an op-ed article or a well-defined pitch outline for a media outlet
Seating is limited, and participants must be registered to attend the SPN 2018 Annual Meeting. To register for the SPN annual meeting, click here. Participants will be accepted into the program on a first-come, first-serve basis.

Program Logistics
  • Program Length: 8:00 AM to 2:00 PM
  • Meals: Breakfast and lunch will be provided 
  • Hotel: Atlas Network will reimburse applicants for the hotel expense for the Monday night prior to the session.
If you have any additional questions, please email Dr. Lyall Swim at

About the Instructors
Daniel Anthony, Vice President of Marketing, Communications, & Events
Daniel Anthony is Atlas Network’s vice president of marketing & communications. He received his M.B.A. in International Business from The Johns Hopkins University Carey Business School and his B.A. in Foreign Languages from Illinois State University. Prior to joining Atlas Network, Daniel worked for Illinois Policy Institute, one of the United States’ leading state-based, free-market think tanks, overseeing all of the organization’s marketing and communications. Prior to that, Daniel worked as manager of client strategy and brand activation for Saatchi & Saatchi S, the sustainability division of the global ideas firm Saatchi & Saatchi. While at Saatchi, he worked with Walmart, General Mills, Procter & Gamble, and NBCUniversal. Daniel has nearly 20 years of marketing, communications, and facilitation experience, and has appeared on various media outlets, including Univision, FOX Chicago News, NBC Chicago, and WGN Radio, focusing on topics such as government transparency and marketing and communications analysis. He lives in Washington, D.C. with his wife, and loves roughhousing with their two baby boys.
Dr. Lyall J. Swim, Director of Training
Dr. Lyall Swim is the director of training at Atlas Network. In his role, Lyall provides leadership for the entire suite of Atlas Network training offerings. For the past 17 years, he has engaged with more than 20,000 adult learners in dozens of organizations around the world. His focus has been to build increased leadership and operational capacity and enable organizations to successfully navigate various forms of change. He is a sought after speaker on ethics, leadership, innovation adoption, and education innovation. Lyall has also served as an adjunct faculty for Brigham Young University’s Marriott School of Management and has been a guest lecturer at several universities. Lyall holds a Doctorate of Education with an emphasis in organization leadership from Pepperdine University. He also holds a bachelor’s in communications and an M.B.A. from BYU. His research and writing on leadership, ethics, education reform, adult learning, and innovation adoption have been published in a range of peer-reviewed journals and various local and national outlets. Above all, Lyall enjoys spending quality time with his wife and three teenage children.