Session Overview
The THREE-STACK APPROACH workshop will expose you to three core concepts that will help “up level” your organization’s marketing and messaging impact. Fast-paced and practical, this course has three “stacks,” and each stack builds on the previous one.

After you complete the course you’ll be able to confidently market and message your organization’s work, so that it has the kind of impact it deserves.

You'll leave this training with:
  • Specific features, benefits, and meaning for your organization’s policy ideas, programs, or initiatives
  • Tips and techniques for connecting your ideas with desired audiences
  • A proven model for media preparation
  • An outline for an op-ed article or a well-defined pitch outline for a media outlet
Seating is limited, and participants must be registered to attend the SPN 2018 Annual Meeting. To register for the SPN annual meeting, click here. Participants will be accepted into the program on a first-come, first-serve basis.

Program Logistics
  • Program Length: 8:00 AM to 2:00 PM
  • Meals: Breakfast and lunch will be provided 
  • Hotel: Atlas Network will reimburse applicants for the hotel expense for the Monday night prior to the session.
If you have any additional questions, please email Dr. Lyall Swim at