ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on August 25th, 2016

Far too often, think tanks fly under the radar because they just don’t look professional. Their work might be excellent, but what does that matter if it looks, well, boring? Just because you’re a think tank doesn’t mean you have to be boring! You can step up your game with your branding.

On August 25, join the Institute of Economic Affairs’ (IEA) Creative Director Glynn Brailsford in an informative webinar on branding: what it is and why it’s important. Working with one of the freedom movement’s most dynamic members, you’ll learn how branding can help your think tank grow by promoting recognition, setting you apart from the opposition, breeding expectation, and providing clarity and focus.

And the best part of all? You don’t need a big budget to reap all of these benefits!

Glynn Brailsford is the IEA’s creative director. He was formerly CEO of Los Angeles-based PROMAX&BDA, a nonprofit association for marketing and design executives in television. Before that, he was a multi-award winning Creative Director for Channel 5, Discovery, Nickelodeon, and Yorkshire Television, where he launched some of Britain’s most successful programs. He started out in print journalism before moving into radio and TV, where he produced programs in news, sports, entertainment, and politics.

Be sure to tune in!