ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on October 8th, 2015

We've all heard the idea that fundraising is actually "friendraising" and about the importance of developing long term, personal relationships with donors. But what does this look like in practice? How do you cultivate a genuine relationship while raising funds for your organization? Judy Duke has successfully raised funds for the Intercollegiate Studies Institute, Acton Institute and now Hillsdale College,where she is an important part of the development team. 

In this webinar, she'll offer her suggestions and tips for donor relationship building and cultivation.

This webinar is worth 1 credit within the Atlas Leadership Academy.