ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on March 1st, 2018

Are your communication efforts making an impact? Are they shaping the political dialogue? Does your content engage your target audience? There's a simple way to find out the answers to these questions. Your social media analytics are the most readily accessible and up-to-date data you have on your communication efforts. Join Emily Bleazard, communication manager for Sutherland Institute for a 30-minute conversation on how to make quick judgements and adjustments — so your campaigns gain momentum, rather than getting caught in the sludge of algorithms.

About the Presenter
Emily Bleazard leads Sutherland’s digital communications and marketing efforts as communications manager. Before taking the role of communications manager, Emily founded Sutherland’s internship program to cultivate and equip upcoming leaders in the conservative movement. Emily has worked in social policy research and legislative affairs at the state, national and international level. She graduated from Brigham Young University-Idaho in July 2015 with a B.S. in child development and psychology. Emily has spoken on the sanctity of life and women’s health at the United Nations in New York, trained communications colleagues across the nation, and contributed to national speeches for congressional delegates. She loves yoga, reading and ice cream, and she currently lives in Salt Lake City.