ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on June 22nd, 2017

In today’s world, there are a myriad of options for reaching your audience, from the traditional, (radio, newspaper, television), to the innovative (Twitter, Snapchat, Facebook, Instagram). How can a think tank — with policy recommendations, sound evidence, and an interesting message — stand out from the crowd? Jo Jensen, CEO of Causeumentary, is here to tell you how.

In this webinar, Jo, who has run engagement and outreach strategies for award winning films like Poverty, Inc. (Templeton Freedom Award winner), Honor Flight (Guinness World Record Holder), Blood Brother (Sundance Winner), SlingShot (Sundance Selection), I Voted? (Tribeca Selection), Salam Neighbor (AFI Docs Selection), and After Spring (Tribeca Selection), will share her strategies for developing a digital outreach strategy and creating engaging social content. She’ll show you how to not just grow your audience, but to activate it — inspiring people to shout your cause from the proverbial rooftops.

Be sure to join us Thursday, June 22 at 10 a.m. EST to learn how to take your think tank’s message to the masses.

Causeumentary CEO Jo Jensen brings 12 years of digital marketing and grassroots experience to the Causeumentary team to achieve results as Impact Producer for documentary films. A few of the successful documentary campaigns Jo has worked on include Honor Flight (Guinness World Record Holder), Blood Brother (Sundance Winner), SlingShot (Sundance Selection), I Voted? (Tribeca Selection), Salam Neighbor (AFI Docs Selection), After Spring (Tribeca Selection) and Poverty, Inc. (Paris’s FIFE Winner).

Named one of 2015’s “Rising PR Stars” while the Associate Vice President of Digital Media at the Washington Public Affairs firm DDC, Jo helped pioneer its digital practice by developing and overseeing several successful public relations campaigns. In the ever-changing digital space, Jo mastered social listening tools and visual storytelling to really make an impact and shape the digital narrative for clients. She is a frequent speaker on brands rocking social media and has hosted digital training sessions at Campaign Tech East, the National Press Club, the Army Navy Club, CPAC, and the State Policy Network. 
Before jumping to the PR world, Jo served as Marketing Director at Freethink, where she developed engagement strategies that resulted in breaking the Guinness World Record for the largest film screening in history with a turnout of 28,442 people at the movie premiere of Honor Flight
An invited speaker at the White House, Jo's work has been featured in several national news outlets including NPR, Wall Street Journal, LA Times, Washington Post, CNN, Good Morning America, and People Magazine. Causeumentary has a team of a dozen people located in New York City, Washington, D.C., and California.