ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on August 15th, 2019

Maybe at this point, you've identified your audience - but how do you construct your outreach to have meaning for them? At the Foundation for Economic Education, Richard Lorenc found that we can connect with our audiences by changing the way we portray stories we share and projects we're working on. It all boils down to understanding how your target audience thinks and why they think that way. To find out more, join us for this webinar with Richard Lorenc on August 15th at 10 am EST.

About the Presenter:

Richard N. Lorenc is the Executive Vice President of the Foundation for Economic Education, Inc. (FEE) whose vision is to make the ideas of liberty familiar, credible, and compelling to the rising generation. As FEE’s Executive Vice President, Lorenc serves as chief of staff, leads creative projects, manages corporate finances, participates in fundraising, and directs outreach and partnerships. Under his leadership, the organization's budget has more than doubled to over $6 million, and FEE now reaches thousands of students in-person and millions online annually. Additionally, his emphasis for good design is evidenced by FEE’s corporate headquarters design having won a prestigious Graphis Silver Award in 2018. Lorenc serves additionally as managing director of FEE's Youth Education & Audience Research (“YEAR”) project to develop and promote new content and distribution techniques for free-market ideas.

A dual American-Polish citizen, Lorenc serves on the advisory board of the Freedom and Entrepreneurship Foundation (Fundacja Wolności i Przedsiębiorczości), which promotes and educates on the free market in Polish society.

Lorenc is graduate of both the Charles Koch Institute's Liberty@Work program and the Atlas Network's Leadership Academy, including the Atlas Think Tank MBA. Further background includes entrepreneurship as well as service at the Illinois Policy Institute, America's Future Foundation, and Truth in Accounting, where he co-founded the interactive state fiscal database StateDataLab.org.

Lorenc has traveled to over 30 countries and has been published in The Wall Street Journal, New York Times, Chicago Tribune, Chicago Sun-Times, Washington Post, and others on topics from constitutional government to LGBT rights to design. He is a graduate of Emory University, where he played the double bass in the Emory University Symphony Orchestra for a record-breaking 16 seasons, and was selected among Emory University's 40 Under Forty for 2018. He lives in the beautiful Lake Claire neighborhood of Atlanta with his husband Colin Caldarera.