ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on June 14th, 2018

Event logistics are like sports referees or umpires, people only seem to notice them when they’re not working correctly. Whether you are planning a 50-person reception or a 500 person conference, having a comprehensive logistics strategy can help ensure that your “behind the scenes” planning doesn’t become the front of the scene experience for your attendees. So while getting into the nitty gritty, down-to-the-minute planning that answers the question, “How are we going to make this thing happen?” is not always glamorous, those details can make all the difference in creating impactful and positive experiences for your attendees.

On June 14, join Allegra Hewell Wilson for the second installment of our four-part series on The Secrets to Creating Great Events. In this 30-minute webinar, Allegra will discuss the basic components of a “winning” logistics strategy, with a deep dive into vendors, contracts, and negotations. Allegra will share some key insights and the steps you can take to begin crafting your own "great event."

About the presenter:
Dubbed by POLITICO as the Right's "events chief," Allegra Hewell Wilson has a long track record in creating memorable events that showcase clients' intellectual and political clout. With more than a decade of event planning experience, Allegra has produced hundreds of events featuring presidential candidates, CEOs, senior Members of Congress, foreign leaders, and other newsmakers. She helps clients navigate every facet of an event, from the audio-visual elements that bring it to life, to the fundraising structure that makes it successful. Prior to launching Hewell Events Group, she helped manage fundraising and events at two Washington nonprofits.