ALA students can earn a maximum of five credits through webinars, though students are welcome to view as many as they choose.

This webinar originally aired on January 22nd, 2015

At the core of any marketing and communications effort lies a simple set of principles that connects an audience's need with an organization's product or idea. This session focuses on some immediately-implementable tools that can help you bring these principles to life for your organization.  This session is part of a four-part marketing and communications webinar series and was recorded live on January 22, 2015.