While it’s not written for free-marketeers, The Tipping Point has plenty of lessons for all of us – about how to make an idea sticky, about the types of people who will play a major role in turning our intellectual movement into a popular phenomenon.   Atlas Network CEO Brad Lips wrote a short piece on the relevance of The Tipping Point to our mission in 2002. He wrote:

“Atlas Network's approach to building think tanks resonates with the lessons in The Tipping Point. We have learned that successful think tanks begin with motivated 'intellectual entrepreneurs.' These are the salespeople of the freedom philosophy. They bubble with enthusiasm, and want to learn the best ways to win converts to classical liberal ideas.

What we teach them is how to create an institution that will be trusted as an independent source of policy research. Gladwell calls individuals mavens if they possess great expertise and no ulterior motives (think of the friend you trust to give you advice on buying a car). Atlas Network shows young institutes how to be society’s mavens in the category of economic research and policy analysis.

Finally, we emphasize how important it is for institute leaders to become connectors, involved in various aspects of the local civil society. Producing studies is only worthwhile if they are being read, discussed and passed to others. Atlas Network uses its unique position, as the primary information hub for the international think tank movement, to link together institutes, donors, business leaders, activists, academics, journalists, and policy figures.”