FELIPPA AMANTA

NEWS + ANALYSIS

EASING ENTRY FOR WOMEN ENTREPRENEURS IN INDONESIA’S DIGITAL ECONOMY

October 12, 2020 | by Felippa Amanta

Lanny runs a small restaurant selling nasi goreng (Indonesian fried rice) with her family for the past 20 years. During the Covid-19 pandemic, the restaurant can no longer operate and Lanny must switch to cooking her nasi goreng from home and selling it online through food delivery apps. Lanny is one of 33 million women entrepreneurs who own micro, small, and medium enterprises (MSMEs). These women entrepreneurs are slowly but increasingly tapping into the digital economy for greater market access as well as reduced barriers to entry. The digitalization has accelerated during the pandemic out of the necessity to survive. However, this thriving online entrepreneurship landscape is now at risk due to recent government regulations on businesses in e-commerce.

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