In 2016, the United Kingdom surprised the world by deciding to leave the European Union. Campaign victories like that don’t come out of nowhere. Behind the scenes, teams engage audiences, navigate policy discussions, work with the press, and debate difficult topics.
“One key aspect of our success was working out the right messages to convince those swing voters we needed to win over (and these weren't always the messages that resonated most with our core supporters); and identifying the right messengers to deliver them (not always the people who had been active on the issue for the longest),” wrote Matthew Elliott in an email conversation with Atlas Network in advance of an upcoming Atlas Leadership Academy training.
Elliott is the former CEO of the Vote Leave campaign, which became the official campaigning organization to leave the EU. In this webinar, he will take viewers back to 2016 to share his valuable insights on what lessons think tanks can learn from this successful campaign.
“Major policy changes are never impossible,” Elliott continued. “Who would have thought that a coalition of people working over two decades could convince a country to leave a major international organisation? But with a lot of perseverance, we managed to make history.”
Elliott’s current work as a senior fellow at the Legatum Institute is focused on a U.K.-U.S. trade deal and researching the rise of populism abroad. After leading the Vote Leave campaign, Elliiott is now one of the U.K.'s foremost political campaigners. He also led NOtoAV and won the 2011 referendum on the Alternative Vote. And as a policy entrepreneur, he has founded and run numerous award-winning campaigns, starting with the TaxPayers’ Alliance (TPA), where he won Atlas Network’s $100,000 Templeton Freedom Award for ‘The Single Income Tax.’
Register here for the webinar featuring Matthew Elliott on Thurs., Nov. 16, at 10:00 a.m. ET.