About Atlas Network

Atlas Network advances opportunity and prosperity by strengthening a global network of independent civil society organizations that promote individual freedom and remove barriers to human flourishing. We cultivate a network of partners—currently more than 461 in 97 countries—that share a vision of a free, prosperous, and peaceful world where the rule of law, private property, and free markets are defended by governments whose powers are limited. 

Description

As the Digital Marketing Manager, you will be responsible for designing and delivering integrated digital campaigns from creation to completion. You will work with the Marketing & Communications team to identify the needs and goals of digital campaigns and develop the assets for execution. You will effectively develop the campaign through multiple digital channels including email, website, social media, paid media, etc.

The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal and written communication skills with the ability to design digital assets and write compelling campaign copy. In addition, the role requires the ability to analyze campaign effectiveness, modify campaigns based on conclusions, and clearly articulate results to stakeholders.

Responsibilities

• Define and optimize user experience of programs.
• Use data and testing to optimize and improve website and email campaigns.
• Design and implement email programs that help convert prospects to sign-ups and to help customers with further engagement on the website.
• Develop strategies to improve audience targeting.
• Define, report on, and optimize key metrics.

Basic Qualifications

• 4+ years of experience in a high-tech B2B demand generation/digital marketing role.
• Bachelor's degree in Marketing or Business or comparable education/experience.
• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, lead nurture programs, and CRM/sales insights.
• Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.
• Experience conducting  SEO audits, Google Analytics audits, and managing paid campaigns.
• Advanced knowledge of social media campaign management systems such as Facebook Manager and project management or design tools such as Hootsuite, Canva, Adobe Suite, MailChimp, Monday, Box, and Craft (CMS preferred).

Preferred Qualifications

• Marketo Certified Expert or advanced experience or other Digital Marketing certificates.
• Strong analytical and problem-solving skills. 
• Strong understanding of email, demand gen, and general digital marketing best practices.
• Strong written and verbal communication skills.
• Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.
• Experience working with Public Sector organizations.

Additional Details

This position is located in our Arlington, VA, office with remote opportunities (must have a planned presence in our office). As a global organization, some domestic and international travel may be required. Atlas Network provides a competitive benefits package that includes three weeks of paid time off, retirement plan with employer match, and health insurance. 

To apply, please email your resume and cover letter along with salary requirements to: Amanda.Ashworth@atlasnetwork.org. 

Atlas Network works to strengthen the worldwide freedom movement by providing support and training to a network of 480+ independent, pro-liberty organizations in more than 90 countries throughout the world.  The Atlas Network’s institute relations department provides the organization timely and accurate information and insights about the work of pro-liberty organizations throughout the world.  The department also provides those organizations personalized consulting and advice related to think tank excellence and facilitates their engagement with Atlas Network’s broad selection of training, networking, grants, and award programs.

The Institute Relations Associate is primarily responsible for actively organizing the flow of information from pro-liberty organizations and to serve as a key “hub” for driving the organization’s efforts to provide relevant, timely and high quality programs and services to the network.

This includes, but is not limited to, the following areas of responsibility:

• Summarize and catalog the ongoing reports about pro-liberty activities all over the world submitted to the IR department from a variety of sources including staff, grantees, partners, field contractors and other allies.
• Manage global directory of partners including support for the process for evaluating potential partners, on ramping new partners and shepherding exit.
• Maintain a rolling series of online applications and ensure timely and accurate database records for the content.
• Manage events calendar for the network of partners worldwide.
• Perform data entry and quality control on database.
• Schedule meetings and calls with grantees and potential/new partners.
• Provide support to grants process, including drafting agreements and ensuring proper disbursement of grants.
• Provide support to the awards process

Ideal candidates will strongly exemplify qualities similar to the following:

• Careful attention to detail and a patient determination to ensure accuracy and completeness of information for database records, report content etc.
• Excellent time management skills and strong self-motivation to stay on task
• Comfort level with fast evolving processes and organizational activities to keep pace with growth and innovation
• Positive, hardworking, and professional attitude coupled with appreciation for fun-loving team
• Open-minded and curious about other cultures
• Committed to free markets and individual liberty as a solution the world’s most important problems

This position reports to the director of institute relations and works closely with all members of the institute relations team. This position is located at Atlas Network headquarters in Arlington, VA.

Tangible Benefits:

• Competitive salary
• [health/dental]
• Metro/parking allotment

Intangible Benefits:

• Develop a diverse and deep knowledge of the fight for liberty all over the world;
• Get to know brave and inspiring leaders in the world’s most difficult places;
• Be part of a fast growing and exciting workplace with a team that works tirelessly for the right reasons.

To apply, please send cover letter and resume to Kristina Crane at Kristina.Crane@AtlasNetwork.org with subject line: Institute Relations Associate Candidate followed by applicant’s full name. Applications will be reviewed on a rolling basis. No phone calls please.

About Atlas Network
Atlas Network advances opportunity and prosperity by strengthening a global network of independent civil society organizations that promote individual freedom and remove barriers to human flourishing. We cultivate a network of partners—currently more than 461 in 97 countries—that share a vision of a free, prosperous, and peaceful world where the rule of law, private property, and free markets are defended by governments whose powers are limited. 

Description
As the Senior Content Strategist, you’ll play the lead role in shaping the process and thought leadership communications, coaching others in best practices, and championing the value of carefully crafted language and consistent delivery across the entire customer journey. You will work alongside our internal teams to lead the creation of cross-channel content strategy for our brand experience, ensuring consistency of voice, tone, and nomenclature coordinated across touchpoints (i.e., trainings, events, grant success stories, and donor/partner communications) throughout the customer journey. Work will span the entire design process from front stage interactions with customers to backstage processes that support creation and management of content. Content to be created and organized by you may include a range of written outputs, from donor value propositions to press releases to human interest stories to conversational UX/UI copy.

Essential Functions

1. Understand the broader user’s journey to define and create best practices for ensuring content is consistent, accessible, understandable, actionable, and engaging across touchpoints.
2. Establish quality metrics and create benchmarks for reporting progress of all demand generation content creation.
3. Document and maintain content specifications outlining content components and guidelines to ensure a consistent messaging across touchpoints, with attention to core products (publications such as magazine issues, books, and annual reports; website news; podcast episodes; emails; direct mail; social media posts; storyboarding for video content creation; etc.).
4. Write and edit experience design copy from key messages and naming that establishes brand tone and voice to detailed steps in service journeys, training/event enrollment flows, emails/notifications, transactional experiences, and more.
5. Define overall voice and tone guidelines that complement design principles and brand strategy and ensure they are embodied in our services and storytelling.
6. Define objectives and success criteria for content, gather and analyze existing content, and identify and implement recommendations for improving content, whether it’s defining the tone of a new service experience or evolving an existing experience to be even better.
7. Recommend strategies for sunsetting content and propose both short- and long-term solutions as new products are launched.
8. Partner with design researchers to propose research initiatives, define research goals, and create research stimuli, translating findings into plans of action that drive refinements.
9. Partner with Information Systems staff to understand technical implications of content and help implement content accessibility standards.

Senior Content Strategist Qualifications

1. Five (5) years of experience of content strategy and writing that includes design industry thought leadership as well as a diverse range of web and mobile customer experiences (book, magazine, newsletter, or other publishing content strategy experience is a plus and agency experience is ideal)
2. Bachelors or Masters Degree in English, Communications, Professional & Technical Writing, Design, Marketing, or related field and a portfolio of impressive work
3. Knowledge of AP or Chicago style
4. Familiarity with analytics and reporting tools
5. Advanced knowledge of content and/or project management tools such as Hubspot, Adobe Suite, Monday, or Wordpress
6. Experience as a manager (with staff or freelancers)
7. Extensive experience communicating human-centered design methodologies, empathy for end users, and teaching and learning from others to shape process and culture
8. Capabilities in secondary areas including UX design, visual design, research, online messaging and branding, information architecture, editorial strategy, search engine optimization, metadata strategy, and content distribution strategy (including email marketing)

Additional Details

This position is located in our Arlington, VA, office with remote opportunities (must have a planned presence in our office). As a global organization, some domestic and international travel may be required. Atlas Network provides a competitive benefits package that includes three weeks of paid time off, retirement plan with employer match, and health insurance. 

To apply, please email your resume and cover letter along with salary requirements to: Amanda.Ashworth@AtlasNetwork.org.

Summer 2021 Internships

Atlas Network teams with the Charles Koch Institute’s Internship Program serving as a host location for their interns. For information and to apply to the Charles Koch Institute’s Internship Program and, if accepted, apply through the Koch portal for Atlas Network intern roles with the development, training, communications, and institute relations teams.

The KIP application portal opens February 10, 2021 and closes April 16, 2021. The internship program runs from June 2, 2021 to August 6, 2021.

Contact: Kristina.Crane@atlasnetwork.org with questions.