Center for African Prosperity, which was launched by Atlas Network in May 2019, is a new opportunity to focus on the role that free markets, property rights, and the rule of law have in creating the conditions for people to thrive in the region. With 20 active organizational partners, Atlas Network is well-positioned to engage local civil society groups to help solve complex issues with home-grown solutions that address local needs.
Under the direction of internationally-recognized business entrepreneur Magatte Wade, the Center for African Prosperity will support Atlas Network’s regional partner organizations in their efforts to promote economic freedom and strong institutions and to build the capacity for reforms that lead to broad-based prosperity across Africa.
About Magatte Wade
Magatte Wade is a serial entrepreneur, inspirational speaker, and visionary business leader with a passion for creating positive change in Africa. She is the founder and CEO of SkinIsSkin.com, “the lipbalm with a mission,” and is dedicated to reducing rational discrimination while creating jobs and prosperity in her home country of Senegal. Throughout her career, she has created successful high-end retail brands inspired by diverse African traditions. She is a Forbes “20 Youngest Power Women in Africa”, a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and "Leading Woman in Wellness” award winner by the Global Wellness Summit. Wade also serves on the Advisory Board of the Whole Planet Foundation, of Whole Foods Market. She has written for The Guardian, HuffingtonPost.com, and Barron’s, and is a frequent speaker at business conferences and on college campuses, including Harvard, Yale, Columbia, Cornell, MIT, and the Wharton School of Business.
Wade believes that the “cheetah generation,” a new cohort of dynamic African entrepreneurs and professionals identified by Ghanian economist George Ayittey, will create local pathways for change that will shape the future of African prosperity. “Perhaps the most unique challenge we face is that the world has come to perceive that Africans themselves are not capable of creating prosperity—and require charity in order to survive,” she said. “This simply isn’t true. The combination of negative perceptions of Africans, combined with widespread ignorance regarding the need for economic freedom is a toxic combination.”
With Wade’s knowledge and experience guiding the Center for African Prosperity, Atlas Network will help build inclusive prosperity, fight negative stereotypes, and share a message of freedom with an international audience.
• Watch Magatte Wade in “How We Thrive: Made in Mekhé,” A FEE documentary about doing business in her home country of Senegal.