Zubair Ahmed brainstorms at his company's office in New Delhi, India (AtlasNetwork.org Photo/Bernat Parera).

More than 125,000 people live in the Zakir Nagar neighborhood of New Delhi, but this close-knit community feels more like a small town where everyone knows each other. Famous for its “food walk” that comes alive during Ramadan celebrations, this Muslim corner of the city breathes a cultural vibrancy into the diverse social fabric of New Delhi.

Zubair Ahmed rides his motorcycle to work on a calm Monday morning in Zakir Nagar (AtlasNetwork.org Photo/Bernat Parera).

Riding his motorcycle through Zakir Nagar’s narrow streets is 27 year-old Zubair Ahmed, a businessman who owns a web development and digital marketing company with 13 employees and office space in a prominent business hub in New Delhi. Reserved and polite in conversation, Zubair comes alive when asked about either of his two passions: AddtoGoogle, which he started in 2018, and his community service.

The prosperity Zubair and his company now enjoy comes after years of hard work. The Companies Act, passed in 2013, placed unnecessary burdens on people who would otherwise flourish in their peaceful pursuit of free enterprise. Zubair first tried his luck at starting his company in 2014 but was prevented from doing so because of India’s minimum capital requirement, which forced would-be entrepreneurs to deposit Rs 100,000, or 111.2 percent of per capita income, in order to register a business. Zubair could not start his business solely because of this requirement. He was just one of several thousand people prevented from pursuing their dreams due to an arbitrary bureaucratic barrier.

Zubair could not start his business solely because of this requirement.
Zubair leads a meeting of his staff at the AddtoGoogle office in Nehru Place (AtlasNetwork.org Photo/Bernat Parera).
Zubair meets with his business partner Suarav Mahta at the AddtoGoogle office in Nehru Place, New Delhi, India (AtlasNetwork.org/Bernat Parera).

The Centre for Civil Society (CCS), which has championed the cause of individual liberty, the rule of law, and free enterprise in India since its founding in 1997, advocated for scrapping the paid-in minimum capital requirement to officials at the Department of Industrial Policy & Promotion (now called the Department for Promotion of Industry & Internal Trade), the body that oversees and promotes business growth in India.

Working to remove this and other barriers imposed on nascent entrepreneurs, CCS’ advocacy campaign eventually caught national attention. In 2017, the law changed and the paid-in minimum capital requirement went from 111.2 percent of per capita income to “an absolute zero,” as Bhakti Patil, CCS’ assistant manager for development and strategy, explained. The next year Zubair formally started SNZ Networks Pvt. Ltd. under the trade name of AddtoGoogle. His partner in this venture, Saurav Mahtha, is Hindu—and their partnership embodies India’s cultural goal of “unity in diversity.”

Zubair’s personal success with AddtoGoogle has allowed him to give back to his community, volunteering at the WellBeing Foundation (AtlasNetwork.org/Bernat Parera).

“Small entrepreneurs found it difficult to show rupees one lakh [100,000 Indian rupees, about US$1,408] in their bank accounts,” says Prashant Narang, CCS’ associate director of research. “This requirement made company registration quite cumbersome. Doing away with this barrier has eased the company registration process.”

Zubair is pursuing an MBA at Jamia Millia Islamia University, a central government university in New Delhi (AtlasNetwork.org Photo/Bernat Parera).

Zubair now reinvests his success in ways that help his community. He splits his time running his business, pursuing an MBA at Jamia Millia Islamia University to further manage the growth of his firm, and volunteering at WellBeing Foundation, where he teaches computer competency skills that are vital to thrive in the 21st century. The organization exists to “provide opportunities for those who have been left out of the system, empowering women who will determine the next generation.”

Zubair is active in his community, teaching much needed computer skills in his volunteer work for the WellBeing Foundation (AtlasNetwork.org Photo/Bernat Parera).
Zubair is active in his community, teaching much needed computer skills in his volunteer work for the WellBeing Foundation (AtlasNetwork.org Photo/Bernat Parera).

With Zubair leading the way, AddtoGoogle is a force multiplier for the wellbeing of its employees, their families, and their clients, demonstrating that the success of one company can have a powerful ripple effect on the neighborhood it serves. Removing the prohibitive minimum capital requirement made it easier for Indians to live their lives, to conduct commerce, and to build and expand worthwhile institutions that help sustain prosperity.

Removing the prohibitive minimum capital requirement made it easier for Indians to live their lives, to conduct commerce, and to build and expand worthwhile institutions that help sustain prosperity.

“Over 435 million people in India are trapped in its burgeoning shadow economy—bearing the greatest burden of her pervasive state, of punitive laws or the absence of legal protection, in a regime of bribery, extortion and harassment,” said Patil. “The annulment of the minimum paid-in capital requirement has meant an opportunity for Zubair, and millions like him, to become entrepreneurs—to lift themselves out of poverty, with dignity—and chart their own pathways to prosperity.”

Being able tor formally register his business has forever changed Zubair’s life and the lives of his employees (AtlasNetwork.org Photo/Bernat Parera).

Nearly half a billion Indians work with no legal protections and no official recognition of their existence. Zubair might have been one of these people, but being able to register his business has changed his life and put him on a path to success. With the minimum capital requirement gone, worlds of possibility are now open.

When Atlas Network says Zubair’s fight for freedom is our fight for freedom, his story—from being inhibited by poor public policy to becoming free to flourish—illustrates exactly what we mean. His story, multiplied across hundreds of thousands of entrepreneurs just like him, advances India on the path toward greater prosperity.

Today AddtoGoogle employs 13 people (AtlasNetwork.org Photo/Bernat Parera).

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