Magatte wade 40

Magatte Wade

Director, Atlas Network, Center for African Prosperity

Magatte Wade is a serial entrepreneur, inspirational speaker, and visionary business leader with a passion for creating positive change in Africa. She is the founder and CEO of, “the lip balm with a mission,” and is dedicated to reducing discrimination while creating jobs and prosperity in her home country of Senegal. Throughout her career, she has created successful high-end retail brands inspired by diverse African traditions. She is a Forbes “20 Youngest Power Women in Africa”, a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and "Leading Woman in Wellness” award winner by the Global Wellness Summit. Wade also serves on the Advisory Board of the Whole Planet Foundation, of Whole Foods Market. She has written for The Guardian,, and Barron’s, and is a frequent speaker at business conferences and on college campuses, including Harvard, Yale, Columbia, Cornell, MIT, and the Wharton School of Business.

Watch Magatte Wade in “How We Thrive: Made in Mekhé,” A FEE documentary about doing business in her home country of Senegal.
Watch Magatte Wade on “The Power of Entrepreneurship” at FEECon

Watch Magatte Wade’s TED Talk, “Why it’s too hard to start a business in Africa—and how to change it.”